Sabtu, Desember 06, 2008

Cap Botol Tea

Teh botol is a popular Indonesian drink produced by the company Sosro. Teh botol literally means 'bottled tea' in Indonesian. It is a sweetened jasmine tea and it is usually served cold. Sosro now also selling the tea on the Tetra Pak packaging.

The factory was the first factory for ready-to-drink tea in glass bottles, not only in Indonesia, but also the world!

Soegiharto Sosrodjojo

The Sosro brand, a well known tea brand in Indonesia, is taken from the Sosrodjojo family name, the owners of the company. They started the business of marketing jasmine tea based in Slawi, a small town in Central Java province, in 1940. The first brand was called Cap Botol (or the bottle sign).

Teh Cap Botol

In 1965 the Cap Botol jasmine tea was first introduced to Jakarta by promoting the product with the marketing name of cicip rasa (or today known marketing name of free samples). During the free tasting promotion, the jasmine tea was brewed on the spot, but the time required for brewing was too long for some of their more impatient customers. To overcome this problem, the promotion staff brewed the tea in the office before going to the promotion location and poured the ready-to-consume jasmine tea into big pots and pans. However, this technique did not solve the problem; the tea in large pots and pans spilled over on the way before they reached the location.

Teh Botol Sosro

Another solution was found by placing the brewed jasmine tea in clean used glass bottles, which were normally used for packing soda, soy sauce and other products. It was successful and gave birth of the teh botol (or tea in a bottle) brand name in 1969. The official name was Teh Botol Sosro.

The first bottles were introduced in 1970. In 1972, they re-designed the bottles. In 1974, with the establishment of PT. Sinar Sosro (a company producing the Teh Botol Sosro) in Ujung Menteng (part of Bekasi at that time), they re-designed again the bottle which remains until today.

Minumnya? Teh Botol Sosro!

Today Teh Botol can be found in almost anywhere in Indonesia, including street stalls. It is become favorite for most Indonesia people.

Teh Botol so popular whith their commercial (advertisement) slogans on television :

"Apa pun makanannya Minumnya Teh Botol Sosro"

Tidak ada komentar:

Related Posts Plugin for WordPress, Blogger...